Digital Marketing :
What Is Digital Marketing?
Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Some marketing specialists consider digital marketing to be an entirely new endeavour that requires a new way of reaching customers and new ways of understanding how customers behave compared to traditional marketing.
KEY TAKEAWAYS :
Digital marketing is the use of the Internet to reach clients.
Digital marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and more.
Understanding Digital Marketing
Digital marketing targets a specific segment of the customer base and is interactive. Digital marketing is on the rise and contains search result ads, email ads, and promoted tweets – anything that incorporates marketing with customer feedback or a two-way interaction between the company and customer.
Internet marketing differs from digital marketing. Internet marketing is advertising that is solely on the Internet, whereas digital marketing can take place through mobile devices, on a subway platform, in a video game, or via a smartphone app.
In the terminology of digital marketing, advertisers are normally referred to as sources, while members of the targeted ads are commonly called receivers. Sources frequently target highly specific, well-defined receivers. For example, after extending the late-night hours of many of its locations, McDonald’s needed to get the word out. It targeted shift workers and travellers with digital ads because the company knew that these people made up a large segment of its late-night business. McDonald’s encouraged them to download a new Restaurant Finder app, targeting them with ads placed at ATMs and gas stations, as well as on websites that it knew its customers frequented at night.